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Ecover

Uncommon Creative Studio, London

[4.19.049]

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Ecover “L’eau de Bébé”#
There is no better smell than that of a baby, so please do not try to change our minds! Ha, this is also what Ecover thinks as well, promoting its new fragrance-free product by highlighting the natural delight of “baby smell.” We see people in raptures over an imaginary baby fragrance, although the real product being promoted in this spot is a laundry liquid with zero baby-scent interference. Pay-off: Let’s live clean.

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Ecover “L’eau de Bébé”# There is no better smell than that of a baby, so please do not try to change our minds! Ha, this is also what Ecover thinks as well, promoting its new fragrance-free product by highlighting the natural delight of “baby smell.” We see people in raptures over an imaginary baby fragrance, although the real product being promoted in this spot is a laundry liquid with zero baby-scent interference. Pay-off: Let’s live clean.

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