Efficiency Partnership
Brainchild Creative, San Francisco
[5.06.044]
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Efficiency Partnership “Overhead Fans” (00:30) #
A storm seems to be raging in some
luxurious living room, complete with a
somewhat alarmed-looking kingsize white
poodle. Yet as the camera pans out of
the french windows to the swimming
pool, we see that it’s quite windy outside
too. MVO: “This summer, you can
save money and the environment. With
energy-efficient cooling systems like
overhead fans.” Pan up to the sky where
a helicopter is spotted as the reason for
the aerial commotion. “Of course, the
size of the fan is up to you.” Cut to the
logo of FlexYourPower.org, California’s
statewide energy efficiency marketing
and outreach campaign.
- Client Efficiency Partnership
- Ad Agency Brainchild Creative, San Francisco
- Art Director David Swope
- Copywriter Jef Loeb
- Production Company Sandwick Films, New York
- Director Jeff Gorman