Not all eggs are the same. Santa Reyes takes pride in offering special eggs with a more consistent white and a yellower yolk, thanks to the meticulous care of its experts. These true egg specialists attend to every detail, from the chickens’ diet to the selection of each egg.

For this reason, we launched the campaign titled Eggsperts, where the expertise in the selection, care, and transportation of each egg highlights the wisdom of Santa Reyes. Additionally, the art direction played a crucial role in refreshing the brand’s image with a fresh look and feel, and characters that connect closely with the consumer. This strategy sets us apart from the competition by presenting a fun and engaging communication that sparks curiosity and interest.

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