El Comercio “Crash” (00:50) + “Sold” (00:30) #
A traffic accident somewhere in a
South American city. The involved parties
are busy accusing each other, while
onlookers comment and the police intervene.
A trivial scene, but the language
used by the protagonists is very literary –
thanks to newspaper and literary publisher
El Comercio, which is here advertising
a new book series devoted exclusively
to Ibero-American literature. The
tagline: literature is conquering our cities.
The second El Comercio spot is for the
newspaper’s classifieds section. It
informs us that a classified ad in El
Comercio could shift the stuff you want
to be rid of (be it a bookcase, sofa, or
even cooker) a lot faster than you’d
perhaps prefer: books tumble down off
the wall, the guy watching TV on the sofa
suddenly crashes to the floor, and the
soup pan on the stove does the same
after the latter vanishes in a flash.