Electrolux
Bartle Bogle Hegarty (BBH), London
[3.96.124]
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Electrolux “Meditation” + “Armchair” [00:30]# The commercial for the Electrolux Wide Track vacuum cleaner features a group of Zen monks doing their meditations. While they start to levitate a younger monk quickly starts to vacuum beneath his brothers. If you have to do your cleaning quickly, the message goes, the Wide Track is your best choice. The second spot advertises the Compact Power model vacuum cleaner. Although it’s surprisingly light, the VO tells us, it is also surprisingly powerful. So powerful in fact that every time the young woman in this commercial vacuums her apartment, the tenant in the apartment below is in for an experience that defies gravity.
- Client Electrolux
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Art Director Simon Robinson
- Copywriter Jo Moore
- Production Company Freedom Films, London
- Director Kristian Levring
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