They literally used a story to tell and change the story. As everyone in the world seems to be using, or even overusing Instagram, on a daily basis, Elifelet managed to raise their donations for refugee children living in Tel Aviv with a simple questioning act on this app. Encouraging more reality on social media and less ignorance.

Rimantas Stanevicius: “I liked it because of its simplicity. It’s almost primitive, but it pierces through the superficiality of social media and somehow touches you deeper than you would expect, because it reveals not only the poor conditions refugee kids live in, but also our preconceptions and our ignorance.”