Endura
Pentland Brands, London
[3.23.081]
More Info
ENDURA
Always and Forever #
The longevity of Hummvee cycling shorts is portrayed in darkly humorous fashion as a father says goodbye to his young son before a bicycle ride. We cut to several years later when the grown son greets his father who is now a bicycle riding skeleton … but his shorts remain in perfect condition.
- Client Endura
- Ad Agency Pentland Brands, London
- Creative Director Abi Stephenson, Matt Jones
- Art Director Abi Stephenson
- Copywriter Matt Jones
- Director Jay Marlow
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