Environmental Paper Network: “#UnwrapTheTruth”#
A lighthearted and lovely animation encouraging people to reduce their consumption. The ad is reminiscent of the Pandora’s Box myth in a modernized version, where we see a person opening a package to be then spammed with all things plastic, like spoons, paper cups, straws, etc … What could be a solution to this endless string of plastic waste? A reusable coffee cup seems appealing in this case. Pay off: “By small steps, consumers can encourage companies to reduce paper consumption.“