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Eram
Havas, Puteaux, Paris
[3.04.153]
More Info
Eram “The Laundry Basket” (00:30)# What starts like a run-of-the-mill detergent spot soon turns into a funny and almost sarcastic send-up. A woman is complaining about her family’s habits and how these lead to too much dirt on clothing, furniture etc. Luckily, there is Eram. Yet, as it turns out, the product isn’t a new wonder weapon against nasty stains, as we were led to believe, but a shoe brand with suitable models for every taste and occasion. Thus mother can go out and enjoy herself while all the others think she’s the cleaning lady.
- Client Eram
- Ad Agency Havas, Puteaux, Paris
- Art Director Stephane Richard
- Copywriter Dominique-Pierre Burgaud
- Production Company Blue Marlyn, Paris
- Director Les Elvis (aka Stephen Cafiero and Vincent Lobelle)
More: Havas Puteaux Paris
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