Ericsson Telecommunications “Father & Son,” “Coal Miner,” “Generation Gap,” “Teacher” + “Health” [01:00]# Five extraordinary commercials (directed by China´s preeminent feature film director), each of which tells a unique story in only sixty seconds. Communication between people is the underlying theme and idea in this corporate campaign for Ericsson, and is illustrated in five different settings. Aiming to take the edge off his widowed father´s loneliness, a son brings him a wide array of presents, from a color TV to a microwave oven. On his way out the door, he catches a glimpse of his disappointed father, who dreads being alone again and decides to spend the evening with him rather than going out with his friends. A coal miner is the protagonist of the second spot. He looks forward to meeting his girlfriend who he has hitherto only corresponded with. As he tells his story, we see him hitchhiking into the city to meet the woman he loves, knowing only that she will wear red as sign of recognition. Despite the trick she and her friends play on him, he immediately knows which of the three woman in red is the one for him. In “Generation Gap” a father is frustrated with his rebellious teenage son. Turning to his wife in the kitchen to complain, she reminds him about his feelings when he was his son´s age. In the fourth story a woman gets ready to visit her old schoolteacher who helped her to become the first of her village to go to university. She gave her teacher a telephone to keep in touch over the years. The train ride bringsback memories of her past, and, stepping off the train, she finds her schoolteacher has walked all the way to meet her there. The final spot in the series features a tense moment between husband and wife, the former who is expecting a call from the doctor about some health tests he had undergone. Pay-off: “Telecommunications. It´s simply about communication between people.”