A faux-documentary-style commercial
in which the CEO of the Eristoff Vodka
distillery waxes philosophically about
life. “We all want to be known, we all
want to be remembered. There’s power,
sex and remembrance.” He shows off
the tropical island, “his paradise,” that
he’s bought and tells us how he’s going
to refurbish it to suit his every need –
from building a 12-bedroom house with
a retractable roof to a giant golf course.
This, we learn, is his dream. Turning to
the cam, he continues: “And you can
help make my dream come true!” Ends
on packshot and super: “Buy Eristoff.
Pretty honest for a vodka.”