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Erste Group Bank AG, Vienna
Jung von Matt/Donau, Vienna
[1.19.114]
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Erste Group “First Chritsmas”#
A hedgehog, ostracized due to his spikes and is left behind feeling sad. But hold on, this Christmas ad starring those woodland creatures was supposed to be about love … Indeed, the other animals eventually find a way of sharing holiday love with their spiky friend. Even though this spot really tugs at the heartstrings, it would – superficially, at least – appear to have nothing at all to do with the banking group it promotes.
- Client Erste Group Bank AG, Vienna
- Ad Agency Jung von Matt/Donau, Vienna
- Creative Director Andreas Putz , Mike Nagy
- Art Director Mike Nagy , Eva Zefferer
- Copywriter Andreas Putz , Eva Zefferer , Karin Uebelbacher
- Production Company Passion, London
- Director Kyra & Constantine