ESPN
Wieden + Kennedy, New York
[1.01.121]
More Info
ESPN “Bears”, “Bunnies” + Squirrel” [00:30]
The Winter X-Games, taking place this year in Vermont, could be described as a kind of Winter Olympics for extreme sports. Yet what sets them apart from the classic Olympics is not just the dif-ferent competitions but also a much younger fan base and target group. These animated and sometimes harsh, but also very funny, commercials succeed in capturing the spirit of the X-Games, where warnings are usually ignored during events such as snow-mobile racing or motorbiking down icy slopes.
- Client ESPN
- Ad Agency Wieden + Kennedy, New York
- Art Director Kim Schoen
- Copywriter Kevin Proudfoot
- Production Company Champion Graphics, Los Angeles
- Director Geoff McFetridge
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