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The campaign aims to show a stylish, dynamic light that has far more in common with fashion than with traditional advertising.
Adidas Essentials – crafted using soft to touch fabrics to embody the comfort felt when surrounded by family. To bring the concept of family to life, Lionel Messi and entrepreneur and philanthropist, Antonela Roccuzzo feature in their first ever adidas campaign together. The capsule includes a range of staples with a sporty colour-block aesthetic, ready to­ wear for everyday occasions, whether connecting with family and friends, or when on the move.