Essity
Abbott Mead Vickers (AMV) BBDO, London
[1.19.106]
More Info
Librese Sverige “Viva La Vulva”#
Lip syncing with a twist: As far too many of today’s women feel under pressure to make their vulva look a certain way, and given the current tendency to bodyshame women’s vaginas, this spot was made to celebrate every shape, size, etc. of genitalia to the joyous sounds of “Take Yo’ Praise” by Camille Yarbrough.
- Client Essity
- Ad Agency Abbott Mead Vickers (AMV) BBDO, London
- Creative Director Jim Hilson, Toby Allen
- Art Director Diego Cardoso de Oliveira
- Copywriter Caio Giannella
- Production Company Somesuch, London
- Director Kim Gehrig
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