ESSITY
#Periodsomnia # This time, Bodyform is diving into the dark to reveal the truth of periods at night. From children’s books to Hollywood, there’s a universal myth of the Sleeping Beauty. Perfect, neat and still, waking up feeling fresh and rested. Bodyform wants to dive beyond the clichés to show the bleeding, the dreaming, the bloating, the tossing, turning, tiptoeing, the farting and the struggle to sleep soundly. Again, they’re finding distinctive and novel ways to represent period blood. This time, we see beautifully arresting medusa-like blood, detaching from the uterus and flowing through the body.