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Esso

McCann Erickson, Paris

[2.89.055]

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Esso I & II [00:20]# Advertising the cheap bric-a-brac (imitation walkmans, “crystal” glasses, tableware) sold in gas stations is brilliantly solved in this campaign, by using stock footage of animals and dubbing them with characteristic voices. The lip movement so the animals are perfectly in synch with comments such as: :have you heard of the brilliant presents on can now buy at all Esso stations?”

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Esso I & II [00:20]# Advertising the cheap bric-a-brac (imitation walkmans, "crystal" glasses, tableware) sold in gas stations is brilliantly solved in this campaign, by using stock footage of animals and dubbing them with characteristic voices. The lip movement so the animals are perfectly in synch with comments such as: :have you heard of the brilliant presents on can now buy at all Esso stations?"

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