Esso “The Hippo” (01:00) #
This commercial for Esso revolves around
the theme of loyalty. Nature sets an example as we are treated to images of a
mutually beneficial relationship between
a hippo and an oxpecker. Since, however, it is an unwritten rule in life that
helpers should not expect any reward for
their efforts, the busy bird finally, after
having cleaned the teeth of the pachyderm, pays the ultimate price. At Esso,
however, loyal customers are rewarded
with a range of different gifts, such as the
laptop inserted at the end. Tagline: “Esso.
We’re drivers too.”