Ethan Allen Home Furnishings
Grey, New York
[2.94.091]
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Ethan Allen Home Furnishings “Fish”, “Sisters”, “Start Out/Start Over” + “Families” [00:30]# In the first commercial in this TV campaign for the Ethan Allen Home Furnishings Company, the camera cuts back and forth between the homes of two young sisters. They’re seen in a series of portrait shots. We hear their voices, as if snatched from an interview, expounding on life as they see it. They seem to agree on nothing. The second spot in our selection shows an oder and a younger couple. One of them has just moved in together, the others have beeen together for a long time but are in a new home. Again, two very different lifestyles, with very different needs. As with the families presented in the third spot, a childless couple leading a life full of elegance and quiet moments, and a family with kids who have dedidedly fewer of these things. What they all hae in common, it turns out, is homes, however different, by Ethan Allen. Claim: “Everyone’s at home with Ethan Allen.”
- Client Ethan Allen Home Furnishings
- Ad Agency Grey, New York
- Art Director Denise O'Blenness
- Copywriter Graham Button
- Production Company Epoch Films, New York
- Director Paula Greif
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