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Eurostar

Young & Rubicam (Y&R), London

[2.95.118]

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Eurostar “Archer” [01:00]# An exercise in style for the Eurostar, a train that goes from London to Paris direct. We see images of a godedess-like woman shooting an arrow which turns into a runner, who again represents the train, intercut with amusing vignettes from the passenger aboard the train.
Pay-off: “Eurostar. Not one day but today.”

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Eurostar "Archer" [01:00]# An exercise in style for the Eurostar, a train that goes from London to Paris direct. We see images of a godedess-like woman shooting an arrow which turns into a runner, who again represents the train, intercut with amusing vignettes from the passenger aboard the train. Pay-off: “Eurostar. Not one day but today.”

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