“L´Affinité,” “L´Essentialité,” “Le Pérmètre de Protection” + “Les Controles” [00:30]# Each of these commercials for Evian mineral water presents a simple fact: the necessity of drinking water, the affinity man feels towards water, the way the Evian source is protected and the fact that the purty off Evian water is checked 300 times a day. What strikes one, however, is the beautiful cinematography and mood created to illustrate the massages.
Pay-off: “The water that you drink is as important as the air that you breath.”