Evian
BETC, Paris
[4.19.139]
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The Evian “Baby Bare Necessities”#
Wait a moment, didn’t the Evian babies retire in the U.S.? Yet that does not stop them from continuing to rock Europe! This time, the one-time babies have a mission and quite an urgent one – evidently that of trying to save the environment by encouraging the use of “nature’s recipes.” After we have seen them bopping, bouncing and riding around to a cover of Disney’s “Bare Necessities” classic from “The Jungle Book,” performed by rap star Jay Prince, the ad concludes with the main protagonist tossing a plastic bottle into a recycling bin.
- Client Evian
- Ad Agency BETC, Paris
- Creative Director Remi Babinet , Nicolas Lautier
- Production Company Iconoclast, Paris