Glico “71.8-Second Life”
This ad from Japanese food company Glico, showing everyday scenes and major milestones in a person’s life, boasts a cast of 72 different actresses all playing the same character – a new one every second, the spot employing a stop-action technique that presents a woman’s
life chronologically in breathtakingly pacey style.
The aim is to celebrate the average global life expectancy of 71.8 years, healthy food options from Glico helping this goal to be achieved.