Nicolas Roope: “Fab.com was one of last year’s fastest growing startups. Why was that? They created something really compelling
by reversing some of our assumptions about the web just as s[edition] has. Ecommerce is predicated on the assumption that the
bigger your catalogue the better. For Amazon, this is certainly true but then shopping on Amazon is pretty far from being fun and
exciting. Fab did a simple thing and crossed two important mechanisms: curation and scarcity. They chose a few
things, made a unique offer, and made them available to a closed group for a short period. That’s it. The web is
supposed to make everything available to everyone, all the time, right? Wrong. Or at least not always, and the
Fab story makes this truth very clear.”