Pencil-maker Faber-Castell’s “Shot on Faber-Castell” plays on Apple’s “Shot On iPhone” campaign. However, each image is in fact drawn with Faber-Castell artists’ materials.
- Client Faber-Castell
- Ad Agency David, São Paulo
- Creative Director Guiga Giacomo
- Art Director Tiago Embrizi, Guto Merino
- Copywriter Rafael Barreiros, Filippe Pacheco
- Illustrator Sâmia Escórcio, Jader Ferrari, Gustavo Assarian
More: David São Paulo
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