Fair Welcome
Mindshare Copenhagen
[5.18.103]
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Fair Welcome “Labels”#
Sometimes, one single choice of word can change the whole meaning – and perception – of a sentence. Don’t, says this spot, let racists and homophobes make you use labels. Build your own mindset and become unprejudiced.
- Client Fair Welcome
- Ad Agency Mindshare Copenhagen
- Creative Director Kenneth Kaadtmann
- Copywriter Kenneth Kaadtmann , Sune Sorensen
- Production Company Shoot Happens
- Director Sune Sorensen
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