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Federation des Producteurs de Lait du Quebec

BBDO, Montreal

[2.06.018]

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Not exactly very appetizing, but made in
a way that is bound to get the brand a
lot of attention. Filmed in a jumpy, disorienting
style familiar from recent horror
films, some kind of ogre in his dreary
underground lair is seen preparing chocolate
milk – which involves microwaving
sweet little chocolate bears in a bowl of
milk till they explode.

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Federation des Producteurs de Lait du Quebec

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Not exactly very appetizing, but made in a way that is bound to get the brand a lot of attention. Filmed in a jumpy, disorienting style familiar from recent horror films, some kind of ogre in his dreary underground lair is seen preparing chocolate milk – which involves microwaving sweet little chocolate bears in a bowl of milk till they explode.

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