
FedEx
BBDO, New York
[4.08.027]
More Info
FedEx: “Assistant” [00:30]# Spots promoting the sponsoring of the Golf Cup by FedEx. In the first, we are witness to a telephone conversation between a PA and company executive. Whenever a possible absence from the company by the executive is touched upon, all of the staff pull out their golfing gear, which they would appear to have been hiding under their desks; yet, time and again, the gear has to be put away again, it ultimately not being clear whether the boss might not be putting in an appearance at the office after all. Once it is finally certain that the boss will be staying at home, the entire workforce can no longer be restrained and head off for the golf course Endline: “FedEx. We understand.”
- Client FedEx
- Ad Agency BBDO, New York
- Art Director Rick Ardito
- Copywriter Dan Kelleher, Grant Smith
- Production Company O Positive
- Director Jim Jenkins
More: BBDO New York
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