Fem Currency
MAYD, Hamburg
[4.18.001]
More Info
Women still earn less than men do. That has to end, said (amongst others) FEM before going on to invent the world’s first currency for women only. It closes the gender pay gap by increasing the value of money by 21% (for Germany) when it is exchanged into FEM. Available since April 2018.
Adrian Rossi & Alex Grieve: “We cannot wait for the day we do not see ideas like this, and the world no longer needs to talk about this for all our daughters’ sakes. We truly hope this made a meaningful impact.”
- Client Fem Currency
- Ad Agency MAYD, Hamburg
- Creative Director Behnaz Pakravesh, Bahador Pakravesh
- Art Director Evridiki Kemanes
- Copywriter Alexander Makedonskiy
- Production Company DonDon, Berlin
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