Fiat
Leo Burnett, Buenos Aires
[5.10.102]
More Info
Fiat Palio Groove: “Highway” [00:44]# As the name suggests, the new Fiat Palio Groove is intended to provide a groovy
experience. To convey this feel, a number of predominantly white guys are put on top of the afro of a black guy skating
through the street in tight garb. A split screen und funky beats in the style of 60s movies serve to underscore the funk-andsoul flair … Well, yes, a rather different way of advertising a car. Super: “Get into the Palio Groove.”
- Client Fiat
- Ad Agency Leo Burnett, Buenos Aires
- Art Director Diego Salas
- Copywriter Dauquen Chabeldin
- Production Company Landia Republica
- Director Karina Minujin
More: Leo Burnett Buenos Aires
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