Fiat
Leo Burnett, Paris
[3.12.005]
More Info
Fiat 500: “Hands” [00:25]# The French disrespectfully call the Fiat 500 the “yoghurt pot.” To show how easy it is to personalize a compact car, yoghurt pots are designed to match the arms and legs of their drivers.
- Client Fiat
- Ad Agency Leo Burnett, Paris
- Creative Director Pascal Etchebarne
- Art Director Romain Toffoli
- Copywriter Elise Baudour
- Director Khuong Nguyen
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