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Fiat

Leo Burnett Tailor Made, São Paulo

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Fiat Fiorino: “Car Crusher”# An old Fiat being crushed in a junkyard is subsequently placed, as a compacted flatpack,
into the trunk of the new Fiat Forino, thus completing the cycle of product obsolescence and rebirth.

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Fiat Fiorino: "Car Crusher"# An old Fiat being crushed in a junkyard is subsequently placed, as a compacted flatpack, into the trunk of the new Fiat Forino, thus completing the cycle of product obsolescence and rebirth.

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