Fiat
Leo Burnett Tailor Made, São Paulo
[4.14.118]
More Info
Fiat Fiorino: “Car Crusher”# An old Fiat being crushed in a junkyard is subsequently placed, as a compacted flatpack,
into the trunk of the new Fiat Forino, thus completing the cycle of product obsolescence and rebirth.
- Client Fiat
- Ad Agency Leo Burnett Tailor Made, São Paulo
- Creative Director Marcelo Reis , Pedro Utzeri , Marcio Juniot , Guilherme Jahara
- Art Director Pedro Utzeri
- Copywriter Rafael Genu
- Production Company Zola
- Director Carlos Manga jr.