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FCB, Chicago

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Fiat
Fiat’s new campaign thrives on its use of different perspectives. A wide-angle lens reduces the earth to the size of a compressed little ball on which you can go anywhere while also highlighting the roominess of the car. And almost the whole house you live in – huge when seen from a frogeye perspective – can fit into the Fiat 500X Crossover.

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Fiat Fiat’s new campaign thrives on its use of different perspectives. A wide-angle lens reduces the earth to the size of a compressed little ball on which you can go anywhere while also highlighting the roominess of the car. And almost the whole house you live in – huge when seen from a frogeye perspective – can fit into the Fiat 500X Crossover.

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