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![Fifth Third Bank](https://www.luerzersarchive.com/wp-content/uploads/2014/04/1200993_5_713d461fbb3b872b86b0b8de990d5582.jpg)
![Earn karma, not miles. Now every purchase has a purpose: helping to fund breakthrough cancer research. Campaign for a special credit card from the Fifth Third Bank.](https://www.luerzersarchive.com/wp-content/uploads/2014/04/1200994_5_188b8824cf507095fea9a9e4e618f2d2.jpg)
![Fifth Third Bank](https://www.luerzersarchive.com/wp-content/uploads/2014/04/1200993_5_713d461fbb3b872b86b0b8de990d5582.jpg)
![Earn karma, not miles. Now every purchase has a purpose: helping to fund breakthrough cancer research. Campaign for a special credit card from the Fifth Third Bank.](https://www.luerzersarchive.com/wp-content/uploads/2014/04/1200994_5_188b8824cf507095fea9a9e4e618f2d2.jpg)
Fifth Third Bank
Leo Burnett, Chicago
[4.14.096]
More Info
Free hope with purchase. With the stand up 2 cancer card. –
Now every purchase has a purpose: helping to fund
breakthrough cancer research.
Campaign for a special credit card from the Fifth Third Bank.
- Client Fifth Third Bank
- Ad Agency Leo Burnett, Chicago
- Creative Director Jon Wyville, Dave Loew
- Art Director Doug Burnett
- Copywriter Jake Bogoch, Kent Carmichael
- Photographer Jeff Sciortino
- Illustrator Simon Alandar