Fling (MasterFoods)
Clemenger BBDO, Melbourne
[4.07.028]
More Info
Fling “Forever Is Overrated” (00:30) #
“Happily ever after” is an overrated expression, even in fairy tales. And this particular circumstance serves as watchword
in this spot for Fling chocolate. In cartoon
images, we see the beautiful princess bidding farewell to the proud prince without
a trace of melancholy, leaving him to
head off with his suitcase in bewilderment. True to the name of the product,
however, the princess indulges in her
Fling with a little more relish than she
showed for the temporary fling with the
prince. Claim: “Forever is overrated.”
- Client Fling (MasterFoods)
- Ad Agency Clemenger BBDO, Melbourne
- Art Director Cameron Hoelter
- Copywriter Emma Hill
- Production Company @radical.media, Surry Hills
- Director Gary Freedman