Flowers Ale
DLKW Lowe, London
[3.95.079]
More Info
“Walking Stick” + “Trees” [00:30]# The brief to position Flowers as the quintessential English ale is executed by amusing anecdotes in a series of drawings in the style of the 30s and 40s and featuring a character called Mr. Flowers. The first spot, entitled “Mr. Flowers’ Guide to Walking Sticks,” has him use the utensil to stop a man who has been fishing without a license. The constable rewards Mr. Flower and his friend with prints of Flowers ale. When the friends asks the hero how he knew that theman did not have a fishing license, Mr. Flower quips, “Derek, my father hasn’t had fishing license for 40 years. “The second spot is titled “Mr. Flowers’ Guide to Trees.” Our protagonist points out a magnificent oak to he friend, waxing lyrical about the tree. Finally, however, he takes out a chainsaw and cuts it down, proclaiming the resulting stump a perfect “drinking surface” for a can of Flowers Original. Claim: “Flowers. Damn Fine Ale.”
- Client Flowers Ale
- Ad Agency DLKW Lowe, London
- Art Director Tom Notman
- Copywriter Alistar Wood
- Production Company Hibbert Ralph Animation [H.R.A], London
- Director Jerry Hibbert