Followfood “In Your Hands”#
Scary images with an optimistic message; consumers should understand that their purchases can have an impact on the future of the world. Gloomy pics of the state of the world are featured: the earth as a crushed burger patty, industrial, antibiotic cattle breeding, and seas full of dead fish. The music changes the mood and ends with “you’ve got the whole world in your hands”, suggesting alternatives are available to save the earth.