Bees are a fundamental pillar of our ecosystem, our food, and our
global economic system. The Fondation de France created the Bee
Fund to finance the actions considered to be the most fundamental
and urgent in the protection of all bee species.

Roberto Fara: “It’s funny, smart and interesting. The simple idea of having
a bee as an influencer makes me smile and looking to know more about
it. Every post, images and text isare thoughtful which makes it more than
just a temporary campaign.”