Fonts For Freedom
Serviceplan, Hamburg
[3.19.002]
More Info
Press freedom ought to be something completely normal and taken-forgranted all over the world. Well, that is actually not the case. That was highlighted by Reporters Without Borders, which recently reconstructed the house fonts of nine newspapers banned by governments in Turkey, Azerbaijan, Vietnam, Cambodia, Tanzania, Hungary, and Russia. Running from September to December last year, the Fonts for Freedom (FFF) campaign supplied the fonts to major German papers like Augsburger Allgemeine, TAZ, Die Welt, etc. to use on their front and inside pages alongside matching stories. And the campaign is being continued by supporters who can now take a stand by downloading and using the fonts on social media, billboards, or wherever else they consider it to be effective.
Björn Ståhl: “So simple yet so powerful. I am convinced it worked really well by giving an entire nation the knowledge about the downsides of being a journalist in other countries. Once again, we see that the most simple ideas are the most powerful.”
- Client Reporters without Borders
- Ad Agency Serviceplan, Hamburg
- Creative Director Alexander Schill , Soen Becker , Eduard Hoerner
- Art Director Sarah Gstrein , Mojca Zavolovsek , Tammy Jajes
- Copywriter Henrik Claus