Footlocker: “Shoe Sniffer” [00:30]# Sneakers are something special – not only for the customers of Footlocker but also for the people who sell them. This is demonstrated in the first spot by a guy who, even with his eyes closed, can tell what model a shoe is just by sniffing it – and even knows who has been wearing it. In the second spot, a guy is running around town with a twisted head, drawing strange looks from everyone around him. Not until he gets to the Footlocker store is he treated like someone normal – for, here, it is only feet that matter. Super: “It’s a Sneaker thing.“