Foot Locker Europe
SapientNitro, London
[1.10.041]
More Info
Footlocker: “Shoe Sniffer” [00:30]# Sneakers are something special – not only for the customers of Footlocker but also for the people who sell them. This is demonstrated in the first spot by a guy who, even with his eyes closed, can tell what model a shoe is just by sniffing it – and even knows who has been wearing it. In the second spot, a guy is running around town with a twisted head, drawing strange looks from everyone around him. Not until he gets to the Footlocker store is he treated like someone normal – for, here, it is only feet that matter. Super: “It’s a Sneaker thing.“
- Client Foot Locker Europe
- Ad Agency SapientNitro, London
- Art Director Neil Richardson
- Copywriter Olly Farrington , Hollie Newton
- Production Company Mustard, London
- Director Aaron Stoller
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