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Ford

Publicis, Sao Paulo

[2.95.005]

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Ford can be held responsible for its profitability, its technology and its aerdynamics. But not
for the music. (In Brazil´s major cities, bottled gas is sold from trucks which ride slowly through
the streets while playing excerpts from popular pieces of classical music to announce their presence.
Since these are repeated dozens of times a day they tend to get on peolple´s nerves.)

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Ford can be held responsible for its profitability, its technology and its aerdynamics. But not for the music. (In Brazil´s major cities, bottled gas is sold from trucks which ride slowly through the streets while playing excerpts from popular pieces of classical music to announce their presence. Since these are repeated dozens of times a day they tend to get on peolple´s nerves.)

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