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Ogilvy & Mather, Stockholm

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Ford “Next Generation” (01:00) #
Forward looking, and with an eye for the
coming generation, is the attitude adopted by Ford in this commercial. Out go the
speeding cars and welter of technical
specs, and in comes the gift of new life.
To impressive shots of unborn and newly
born life, and to the accompaniment of
tunes from a musical box, the transition
from human to animal world is shown to
be seamless. “For the next generation,”
runs the carmaker’s claim of 75% lower
CO2 emissions to pictures of the Ford
Flexifuel.

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Ford “Next Generation” (01:00) # Forward looking, and with an eye for the coming generation, is the attitude adopted by Ford in this commercial. Out go the speeding cars and welter of technical specs, and in comes the gift of new life. To impressive shots of unborn and newly born life, and to the accompaniment of tunes from a musical box, the transition from human to animal world is shown to be seamless. “For the next generation,” runs the carmaker’s claim of 75% lower CO2 emissions to pictures of the Ford Flexifuel.

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