Ford Mondeo “Desire” (01:30) #
To the sounds of slow piano music, this
commercial shows us cars floating over
the London rooftops. They are borne
aloft by colourful balloons. More and
more vehicles are to be seen drifting
through the sky, with people looking
up in amazement to behold the spectacle. Initially, a man in a suit is also astounded. Yet once a Ford Mondeo drives
past him, he ties colourful balloons to his
own car, pushes it out of the garage and
lets it float up into the sky. Claim: “Ford
Mondeo. Feel the Difference.”