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Ford Mondeo
Ogilvy UK, London
[5.07.007]
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Ford Mondeo “Desire” (01:30) #
As if moved by sleight of hand, cars are
sailing through the streets of London –
tied to a bunch of hot-air balloons! In various locations such as Trafalgar Square,
they take off up into the air and fly away,
followed by the astounded gaze of
passers-by. Yet why is it that people are
disposing of their cars in such an unusual
way? The answer is provided by a silver
Mondeo that suddenly turns the corner.
Even a smart guy in a designer suit fails to
hesitate for even a single second: get rid
of that old jalopy and give me the
Mondeo! Tagline: “Feel the difference.”
- Client Ford Mondeo
- Ad Agency Ogilvy UK, London
- Art Director Greg Burke
- Copywriter Greg Burke
- Production Company Bikini Films, London
- Director Philippe Andre
More: Ogilvy & Mather London
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