Ford SafeCap
GTB Brasil, São Paulo
[1.18.002]
More Info
Sensor-enabled high-tech cap that analyzes body and muscle movements, vibrating and flashing to alert truck drivers whenever there is a risk of them falling asleep at the wheel.
Diego Livachoff: “Since drivers – most of them at least – wear trucker caps, they are best advised to use a cap that might save their lives when driving those long and exhausting roads. It’s clear that technology can be used for safety purposes. The cap is no longer an accessory. Now, it’s very close to being as important as a seatbelt.”
- Client Ford
- Ad Agency GTB Brasil, São Paulo
- Creative Director Vico Benevides , Rodrigo Strozenberg
- Art Director Fernando Lyra
- Copywriter Thiago Lins
- Production Company Bolha Innovation Studio , PBA Cinema
- Director Nixon Freire