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Forever 21

BREAKFAST, New York

[5.15.002]

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A screen made of old spools – reels on which thread is wound – is used to reproduce digital images posed by Instagram users.

Daniel Wright: “I find it hard to go past a screen made of things that aren’t for making screens with. And this is a good one. With 6,400 pixels made from motorized reels of multicolored thread, the Thread Screen displays users’ Instagram images live in-store. A beautifully executed combo of fashion and technology from the very clever people at Breakfast NY.”

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A screen made of old spools – reels on which thread is wound – is used to reproduce digital images posed by Instagram users.

Daniel Wright: “I find it hard to go past a screen made of things that aren’t for making screens with. And this is a good one. With 6,400 pixels made from motorized reels of multicolored thread, the Thread Screen displays users’ Instagram images live in-store. A beautifully executed combo of fashion and technology from the very clever people at Breakfast NY.”

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