Fortnight Lingerie
Red Urban, Toronto
[4.10.097]
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Fortnight Lingerie: “Super Sexy Abdominal Trust” [01:06]# “Instructional material” packaged in highly appealing fashion: these spots introduce us to some extremely sexy models demonstrating the right way to apply CPR and the Heimlich procedure. Intended to appear as if meant for use in first-aid courses – and certain to trigger a coronary among older viewers – these somewhat risqué videos are the current web virals for Fortnight Lingerie. Super: “supersexycpr.com”
- Client Fortnight Lingerie
- Ad Agency Red Urban, Toronto
- Art Director Christina Yu
- Copywriter Daniel Bonder
- Production Company Untitled Films, Toronto
- Director Curtis Wehrfritz