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Foster’s Group, Melbourne

Clemenger BBDO, Melbourne

[3.08.121]

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Above a sell-out crowd in a stadium,
the Carlton Draught skytrooper show is
about to get underway. From one of
the planes falls an outsized beer glass,
from which the yellow-clad parachutists
tumble to create an artistic formation.
While this is happening, the glass
crashes down, leaving a trail of devastation
in its path. Pay-off: “Made of
beer.”

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Above a sell-out crowd in a stadium, the Carlton Draught skytrooper show is about to get underway. From one of the planes falls an outsized beer glass, from which the yellow-clad parachutists tumble to create an artistic formation. While this is happening, the glass crashes down, leaving a trail of devastation in its path. Pay-off: “Made of beer.”

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