Foster’s Group, Melbourne
M&C Saatchi, London
[4.09.015]
More Info
Fosters: “Get Some Australian in you” [00:40]# A Japanese tourist gets lost in the jungle and is being chased by indigenous peoples in war paint. Yet he survives this situation with great equanimity, being – as a super advises us –25% Australian and thus having the “no worries attitude” in his blood. So all that remains for him to do is get down and boogie with the natives to the strains of the song “Jungle Boogie.“ Payoff: “Fosters. Get some Australian in you.”
- Client Foster's Group, Melbourne
- Ad Agency M&C Saatchi, London
- Art Director Uche Ezugwu
- Copywriter Tom Drew
- Production Company Sonny
- Director Debbie
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