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Foster’s Pure Blonde
Clemenger BBDO, Melbourne
[4.10.091]
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Foster’s Pure Blonde: “Dove Love” [01:00]# Walking down a narrow street, a guy comes across a white dove with a bruise on its head. When he looks it in the eye, he glimpses paradise (as seen here in the guise of Foster’s “Brewtopia”). So he takes the bird home and nurses it back to health. One day, the dove has recovered sufficiently to fly off into idyllic country peopled by elf-like creatures – where it promptly smacks into a wall. Unfortunately the wall in question was, once again, just a huge billboard for Foster’s Pure Blonde beer. Super: “From a place much more pure than yours. Pure Blonde.”
- Client Foster's Pure Blonde
- Ad Agency Clemenger BBDO, Melbourne
- Art Director Josh Robbins
- Copywriter Emma Hill
- Production Company The Sweet Shop
- Director Steve Ayson
More: Clemenger BBDO Melbourne
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